There’s being so much talk lately over the merits of traditional advertising forms such as TV, radio etc and its darker cousin, new wave advertising that comes in the shape of digital, experiential etc.

I would bet a whole week’s worth of lunch money that in the next 5 years, the line between traditional and new wave will blur and the likes of digital will not only be recognised as a traditional means but become an essential part of an holistic ad campaign.

Takers?