March 2010
2 posts
December 2009
3 posts
“Ryan: “Why you bringing all those vitamins on the trip?”
Paddy:...”
– MOFOS do Asia
A Note From the Far East
For the next 4 weeks, I shall be in Japan, Taiwan, China & HK with my faux band - The MOFOS. During this period, this blog will become an insight into the far east, the food, the culture, the nightlife, the chinglish, the mishaps and dramas and yes, my intrepid readers, i will even touch upon what’s crackin in the digital sphere on foreign shores.
Strap yourself in for fun and...
ASIAN TOUR COUNTDOWN
5 SLEEPS!
13 SLEEPS
15 SLEEPS
19 SLEEPS
27 SLEEPS
32 SLEEPS
IT IS SO ON!
November 2009
11 posts
WatchGet on my Walls!
How Far We've Come! - A Media Odyssey
Courtesy of Baekdal, their article: Where is Everyone? concisely illustrates people’s transition of media channels over the last century (and the more dramatic changes over the past 10 years!)
I’m incredulously amazed by the speed at which media has changed and the impact that online has re-molded the landscape over the past 10 years! 20 years ago, it was blasphemy to say TV will...
WatchWhich learning style are you?
Social Media Marketing Industry Report →
Six Social Media Trends for 2010 →
MC Hammer: Can Touch This!
The most important lesson we can learn from the MC Hammer’s lil diddy @ UTS is that social media is the platform where the brands need to relinquish control and hand the online brand direction to the consumers.
So above all else, now is the most fertile time for brands to start a conversation (as the Hammer said - you should never let anyone else tell your story), but ultimately, handing...
Sweet Tooth Turned Sour
Personally, the main reason I believe most brands and services fall short in social media campaigns is because agencies carry over the ATL mentality of running a 14 week hit and run campaign. Why does it fail? Simple, ATL is quantitative marketing, constantly flood the market with short bursts of witty and memorable ads to enhance brand awareness and yes, you will experience a sales...
October 2009
12 posts
“In the world of advertising there is no such thing as a lie. There’s only...”
– Cary Grant - North by Northwest
The End of Emails →
By the Bed:
AD LAND - A Global History of Advertising
“The advertising industry needs to forget about recovery and start thinking about...”
– David Droga (via alexjcampbell)
September 2009
40 posts
Thoughts from a Rambling Mind
There’s being so much talk lately over the merits of traditional advertising forms such as TV, radio etc and its darker cousin, new wave advertising that comes in the shape of digital, experiential etc.
I would bet a whole week’s worth of lunch money that in the next 5 years, the line between traditional and new wave will blur and the likes of digital will not only be recognised as a...
The New (Media) Workout Plan - Patrick Moberg →
(via papertissue)
The Death of A Newsreader
Question: where do u get ur news sources?
Ch 10, CNN? BBC?
I stopped watching news since the spritely Charmane Dragoon (sic) of Ch 10 news met an untimely end, and sadly, on that day, so too did my appreciation of hot (in that office secretarial way…not doctors and nurses) news anchorwomen.
But i digress
The demise of broadcast news brought about the miracle that is Twitter. And why is...
“Traditional marketing is about pushing messages out to people who don’t want...”
– Me (via alexjcampbell)
Value = aligning brand relevance with consumer interests
WatchGraffiti = Art
iDon't Get the iSnack name
So I’m typing on my iComputer, watching iApprentice whilst juggling the choice between an iStrawberrybananasmoothie or round 2 of my famous iSpaghettibolognese.
STOP
Does that sound right?
NO!
Why? Just because it’s IN does not mean adding an i magically gains a product instant social acceptance.
The concept of an i something works great in the tech field thanks largely to the...
Brand Lessons Learnt from Monopoly City Streets
It’s official! Tribal DDB should be sent to Jail, do not pass Go, do no collect $200 and definitely, do not make the same mistakes AGAIN!
Whilst the past few days saw a maelstrom of consumer discontent and artistic flaming, Hasbro (and all brands with an online presence) can take away some invaluable lessons from this online experiment.
So what lessons are on offer?
Consumers = power
...
When the Agency F*&ks Up, the Brand Pays
Well Done Tribal DDB!
Well done for creating Monopoly City Streets, a massive multiplayer online game that started with so much promise but is now officially the EPIC FAIL of digital experiments!
I can understand the need for a reset, i can even cope with the fact that the game has done nothing to curb the flux of cheating but what i can not, in good conscious accept is you playing God and...
Kate Millde Heidke - Can’t Shake It.
A song...
Thoughts on Monopoly City Streets
I love Monopoly. It’s one of those childhood games that taught me the nuances of collective bargaining and why you should never buy utilities or train stations!
Forgoing the initial furor of site lag, bugs, cheating and flawed gameplay, the lads at Tribal DDB London have decided to reset the game and fix the flaws!
Bravo!
Personally, i see this as a fantastic opportunity for Hasbro to...
The Bad Klaus!
Bavarian Bier Cafe - no better place to finish, start or soldier on a working week than with a tall stout, schnitzel and buxom lasses behind the counter!
So in that spirit, I’m a fan!
However, i am not a fan of whoever they hired to run their latest marketing promotion - Klaus von Krum invites you and 50 friends to spend Oktoberfest at Bavarian, with bottomless biers*, schnitzels the...
4 Inches of Fun - The Future of Mobile Advertising
Sometime last week, i was ranting on the inevitable increase of mobile advertising and why the future lies in the 4 inches of LCD infront of you. Yet, despite being fantastic news for most mobile advertisers who are, as i banter, licking their chops, I can’t help but question: Who the hell is watching Mobile TV and in turn, viewing the ads?
It shouldn’t come as a surprise that mobile...