Nippon artist Que Houxo - Black Lights x Fluroscent Paint
Wicked!
How Far We've Come! - A Media Odyssey
Courtesy of Baekdal, their article: Where is Everyone? concisely illustrates people’s transition of media channels over the last century (and the more dramatic changes over the past 10 years!)
I’m incredulously amazed by the speed at which media has changed and the impact that online has re-molded the landscape over the past 10 years! 20 years ago, it was blasphemy to say TV will wither by 2010, will the same happen to digital age?
Check it out, this presentation actually makes learning…dare i say it…FUN!
1960s - When William Randolph Hearst was brimming from ear to ear and family dinners infront of the TV was to become a national past time
1990s - When i came rushing back home to catch the last 10 minutes of Mighty Morphing Power Rangers and bedazzled by Hasbro ads for Tonka trucks!
1998 - Me and my 56k modem
2007 - I spent more time on social networks than actually having a life to discuss that life on social networks…Go figure
2020 - You’ll see TVs in museums, in the exhibition hall next to the radio, the newspaper & the magazine
MC Hammer: Can Touch This!
The most important lesson we can learn from the MC Hammer’s lil diddy @ UTS is that social media is the platform where the brands need to relinquish control and hand the online brand direction to the consumers.
So above all else, now is the most fertile time for brands to start a conversation (as the Hammer said - you should never let anyone else tell your story), but ultimately, handing the control baton to the consumers who will shape it. Why? by incorporating consumers as part of the brand, consumers become the brand and that relationship develops them into brand advocates.
The question remains - to what extent should brands moderate consumer’s thoughts? Is the benefit of brand transparency worth the cost of brand vulnerability?
